2011 has been quite a year here at Modative. After utilizing our "be cheap" and "start and stay small" philosophy to get through the tough architecture/real estate market of the last few years, 2011 has required us to make a change.

After an increase in projects this year, we found ourselves very busy and in need of some help. While exciting, the thought of expanding was a bit unnerving, because while Modative is a business, it's also a bit like a family. The three Modative principals have known each other for over 15 years. This level of trust allows for complete honesty amongst the group - a key ingredient to design and business success.

So, when the time came to expand, we decided against a big search, but rather to keep the "family" connection going by bringing on Christian's wife, Krystal Návar. Krystal's well-rounded architecture experience fit well with our needs. Besides, Krystal already felt like part of the Modative team. She has shot photos of our projects and has been our blog editor since its' inception. Nothing has been posted on this blog without her prior review. While she will continue in this editorial role, I'm happy to announce that Krystal will also be authoring blog posts starting immediately. Since she's a better writer than the rest of us combined, we're excited to have her help on the blog.

We thought a great intro post would be for Krystal to document the design process of a new single family residence we've been working on since her arrival here about a month ago. This blog post will be up later this week. In the meantime, feel free to check out Krystal's profile on our website.

Welcome to the team Krystal!

When we founded Modative we went through a lot of exercises to create a strategic plan for how to organize the business operations of our design firm. Business operations is a subject matter rarely touched on in Architecture School let alone in most design firms. In fact, most firms operate in the same chaotic manner in which an undergraduate architecture student operates when struggling to weave an endless amount of work into a cohesive final project. Bad decisions, unclear goals, and a lack of clear action items inevitability leads to mass consumption of caffeinated drinks, all-nighters, and mismanagement of time and energy. These bad habits, first developed at a young age, are very hard to break and continuously infect most firms’ culture, becoming an endless cycle of mismanaged projects, bad decisions, and bad ideas. All you have to do after interviewing most architects is drive by after hours and see if the lights are still on or call on the weekend and see if someone answers the phone.

At first, you may think this is the sign of a hard-working office, but most likely it is a sign of poor firm culture, bad project management, and burned-out project teams. At Modative, we are all for hard work, and I would be lying if I said we never work extra hours or on weekends, but there are a lot of firms that run their studios like sweat shops. Not because they have to, but because they have no other choice. The continued mismanagement of project operations and lack of prioritizing and internal communication means mass amounts of energy are spent on tasks that may seem urgent at the time, but really are just the result of poor decision making, over-promising to clients, and a clear lack of short and long-term objectives throughout each phase of a project.

“The Clothesline”

The first book I purchased on my iPad was Making Ideas Happen, by Scott Belsky. After reading about various strategies and concepts regarding methods for implementing ideas and achieving results, I realized it was time to revisit Modative’s strategic plan. It was time for our business operations to evolve into something even better. There is a section in the book that discusses using “progress as a motivational force.” So we modified some concepts found within the book and developed our own strategy to clearly identify action items by “surround[ing] ourselves with progress”. We start every Monday morning by sitting, not in the conference room, but in front of our “clothesline”: a wall made up of a series of horizontal steel cables from which 11X17 sheets of paper are hung from clips, clearly identifying projects, their schedules, and crucial action items that prioritize every project’s goals.

Some of this week's goals

We intentionally didn’t make each project sheet overly complicated. Each page has a project logo, a color, and a title. Each item gets assigned by the project manager to a team member, along with a due-date and a check box to show when each item has been completed.  The system allows for very little mis-communication and prioritizes each item so there is never any confusion about what should be worked on when. Our goal at the start of every week is to ensure that we are focusing our energy on things that truly matter that week, will make our projects better, and make our clients even happier. Through “visual organization,” we have been able to develop a system that has become integral to our office’s creative process, keeping us focused and even more engaged then ever before.

No matter how creative the team, mismanaged office operations lead to the loss of a project’s full potential. A project may seem great in the end, but let’s start thinking about how much better things could have been if a project’s full potential was realized by a team that wasn’t dragged through the trenches along the way. Even award-winning firms suffer from disastrous mismanagement of project operations. Often, long after the AIA award is on the wall, the client and the office are still in recovery mode. The financial ramification brought on by a lack of a clear strategic planning to balance the creative excellence within a firm, can kill morale and ultimately affect everyone’s productivity let alone everyone’s bottom line. In Scott Belsky’s book he explains, “that everything in life is a project, and every project must be broken down into Action Steps...” Well, at Modative, everything really is a project. I’m just glad we are able to rely on our “clothesline” to clearly organize and prioritize our ideas and actions. This way, our clients can be confident that we will inject all of our energy successfully towards reaching their project’s goals.

Being organized allows us ample time to do what we love most: designing and being creative, while still having plenty of time to enjoy life and walk Bella, Modative's office dog.

Bella- The early years (before lots of walks)	Bella- after more organization (& after lots of walks)

Contributors to this post include Krystal Návar, Derek Leavitt and Michael Scott .

One of the most difficult client types to gauge when they first contact our architecture firm is single family residential clients. We often find ourselves asking them the same questions from memory in order to determine our architecture fee and if their project is a good fit for our office.

After repeating this exercise all too often, we decided that there was an easier way. So we wrote up a list of 10 questions for potential residential clients to answer. This was not an attempt to remove the personal touch of discussing a clients potential project over the phone or in a face-to-face meeting, but a way to be thorough in collecting all the basic information that helps us write better proposals that cater to the client's needs.

Would you like a pool house with that?

The idea was to email the questions over as a follow up to that first phone call. We decided to keep it simple. Make it multiple choice when we could and encourage short answers. Our previous attempts to create questionnaires like this were often bloated, causing our clients to feel overwhelmed and hesitant to complete them.

We created the document in Pages (Apple's version of Word), but then converted it to the more universal Microsoft Word format. As it says at the top of the document, the client can choose how they want to fill it out and return it to us.

Here's our 10 question Residential Project Checklist in its full format. A link to download this as a Word file is provided at the end of the post.

-----------------------

Residential Project Checklist

10 quick questions to help us better understand your needs

1. Your Name:  Jane Doe

2. Phone Number(s): XXX.XXX.XXX

3. Email Address: janedoe@gmail.com

4. Spouse/Partner’s Name (if applicable):  John Doe

5. Project Address:
101 Terrace Ave
Los Angeles, CA 90000

6. My project falls under which categories (place an X in front of all that apply and briefly
describe):

__ Ground-up Residential
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Residential Remodel
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Residential Addition
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Pool/Pool House
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

7. What is your estimated budget for the construction project?
 __ less than $25,000
  __$25,000 - $75,000
 __ $75,000 - $150,000
 __$150,000 - $250,000
  __ $250,000 - $500,000
 __ $500,000 - $1,000,000
  __ over $2,000,000

8. If you have a schedule in mind, please explain below:
 I’d like to start construction on this project in blank months.

9. If you are doing a remodel or addition, do you have any existing plans of the house? (please
mark all that apply):
 __ I don’t have any plans.
 __ I have physical copies of the plans (like old blueprints).
 __ I have digital copies of the plans (like .dwg or .pdf files).
 __ I drew up the plans myself

10. Anything else you care to share about your project?
    Things you must have? Ideas on green design?

----------------------------------------

Here's a link to download the Residential Client Checklist

If you have any suggestions or key questions you think the list is missing, please feel free to add them in the comments.

Contributors to this post include Christian Návar, Michael Scott and Krystal Návar.

Spent too much on land?

For years in our industry I used to hear how architects know close to nothing when it comes to staying on budget, that overspending is commonplace for most designers. With the severe downturn in the real estate industry it seems like architects finally aren’t the only ones who can be accused of overspending!

Like many Los Angeles architecture firms, many of our prize projects have been scrapped in the last couple of years. Our projects became victims of overspending, and this time, you can’t blame the architect for over-designing, ignoring budgets and having cost overruns.

These days it is now clear that spending too much on land and planning oversized projects has become the real project killer.

So, you bought too high you say? Now what?

So, you bought a property at the height of the building boom and now your budget numbers don’t  look so good and you need to put the project on hold? Hmm, if I had a dollar for every time I have heard that in the last year, Modative could bail us all out of this crisis.

Being designers, we of course naturally believe that you can design your way out of anything. Here at Modative, we believe that if the government hired more designers, or real problem solvers, we would need less “financial experts” and definitely less slow-moving bureaucrats. If you think members of the Obama Administration are the only ones offering bailouts these days, you should check out our new 2-unit small lot subdivision “stimulus package”.

Modative’s stimulus package

The project site is currently vacant land that sits between two other lots that combined were once part of a 7-unit small lot subdivision project on Fay Avenue in Los Angeles. After the economy crashed, the project was placed on hold, and our client found themselves with an overpriced and underutilized piece of dirt.

In classic boomtown fashion, the original project consisted of seven luxury three-story units that were slated to be between 1,750 and 1,900 square feet each. After the bust, the client asked us to reevaluate the site, specifically the vacant dirt lot, and propose a simple, cost-effective solution that would bring added value to this property which wasn’t generating any income.

Creative solutions can revive a project

This isn’t our only revisited post-downturn, multi-unit housing project currently on the boards. In fact many of our recent projects have come to us as previously-approved condominium projects designed by other firms. Aside from being asked to turn defunct condominium projects into small lot subdivisions, we hear the same thing over and over, how small can we make a residential unit and still have it be marketable?

In the case of the Fay Avenue project, we proposed starting out with just two very simple two-story, 1,000 square foot, 2 bedroom, 2.5 bath units that could be offered at a price point more favorable in the current marketplace. We then devised a creative phasing option, placing the proposed units on the site so that the owner could utilize the other two lots as part of a future phased expansion, that in the end will total 7 units. In the meantime, they could continue to rent the units on the other lots and wait for the economy and the current lending situation to improve. We have always believed in smaller units, but now, with the current state of the economy, we can finally get people to believe that bigger isn’t always better.

We were proud of our original 7-unit project, but sometimes you have to cut your losses and move on. In the meantime, we’ll continue to take pride in knowing that our redesigned 2-unit “stimulus package” will help provide an added income stream for our client.

An architecture professor of ours from USC once said, “I am teaching you how to solve problems, not so you will become good architects, but so you will become great politicians.” Well with the current unemployment rate in California hovering somewhere around 12.4%, anything Modative can do to be part of the solution is something to be proud of.

“The first phase of the Fay Avenue project is slated to begin construction in the Spring of 2011. The Obama administration is still running some calculations to determine the exact number of jobs this project will add once construction begins, but thanks to Modative, we are pretty sure not only will this project be beneficial to job creation, but maybe, just maybe, it will even help stimulate small businesses lending again!” - Unknown Politician

We plan to post project updates on our website regarding this project, so if you’re interested, continue to check back for more info.

Contributors to this post include Derek Leavitt, AIA, Michael Scott and Krystal Návar.

People often contact Modative about a project they have in mind, but they are often unsure of how to get started. Common questions we receive are:

• How much will it cost?
• What will the city allow us to do?
• How much square footage can I build?
• Is it feasible?
• How many units can I build?
• How much parking do I need to provide?
• What is the process?
• How long will it take to permit or build?
• I have a lot / want to buy a lot / want to lease a property. What can I do with it?

Modative was recently contacted by two individuals who posed many of the questions listed above. The first individual was a long-time business owner with a hard-to-lease commercial auto body shop in Los Angeles. The second was a young entrepreneur looking to find a property in order to open a new restaurant/bar concept. With both of these clients, their long term plans were contingent upon taking really important first steps to decide what to do with the property they own/lease/were looking to purchase or lease.

Since the economic climate has shifted downward so dramatically, more and more of our clients are requesting that we provide answers to important questions in order to guide them in the decision-making process before they spend too much of their cash reserves. In our ongoing efforts to give people insight into the helpful services we provide here at Modative, we’d like to share a service in which several of our recent clients have had a particular interest: Site Evaluation and Planning Services.

The beauty of our Site Evaluation and Planning Services is that within a few weeks, for a smaller financial commitment, we can provide valuable insight into what can be done with a property. The level of detail provided in our analysis is catered to the clients specific needs. Some just want the basics, like of what uses are allowed and the code restraints, while others want a more detailed investigation, like program development, preliminary layouts, conceptual renderings, and even preliminary budget analysis of construction and soft costs (architectural, consultants and city fees).

A descriptive 3D Plan we provided as part of the Site Evaluation and Planning Services for an auto body shop conversion into office commercial.

Check out our Site Evaluation and Planning Services page to download a sample report we developed for a commercial rehab project and learn more about how these services are a great way to get a project started without a huge upfront commitment.

Download a sample Site Evaluation and Planning report:

Site Evaluation + Planning Services A sample case study of a commercial rehab and former auto body shop in North Hollywood, California.

Contributors to this post include Derek Leavitt, AIA, Michael Scott and Krystal Návar.

To us here at Modative, modern architecture is really more about a way of thinking than a style. It's about doing things better, even if it means abandoning old traditional rules. We carry this same critical thinking into the occasional graphic design assignment. An example of this recently occurred with our business cards.

Architect's Business Cards

Four years after our initial order, a few of us were running low on business cards. The natural architect instinct is to redesign the entire card; however, since we're still happy with our logo and look, we decided on only a few minor modifications. Subtracting instead of adding - much like we would do in a building design - eliminating the unnecessary.

No changes to the back of our business card. We like the bold simplicity and abundance of orange that screams "pull this business card out of the jar for the random prize drawing".

The front of our old business cards.

The first subtraction was an easy call: nixing the fax number. Honestly, we don't want faxes. We've contemplated eliminating our fax machine altogether. Anything that can be faxed can be scanned and emailed.

We also considered removing our physical address. The physical address on our business cards has actually been the cause of confusion over the years because it listed our mailing address, not our office location. When we originally designed the cards, we did this intentionally, because we knew we'd move our office a few times in those early years. And we did.

Unfortunately, more than one person has shown up at our mailbox for a meeting. Since we don't want two addresses on the card (too much clutter), we narrowed it down to three options:

1. Keep the mailing address
2. No address, but have "Los Angeles" to give people a sense of our location
3. Go with no address or city and rely on people going to our website to find our two addresses.

In the end we decided on Option 3: no address. People have much better access to the web than they did even four years ago when we first printed business cards and our website clearly provides both our office location and mailing address.

The new ultra simple business card sans fax and address.

Integrating Graphic Design and Architecture

We enjoy graphic design, especially when it's integrated into the architecture, like the graphics work we did as part of the Fashion Square Car Wash remodel.

New sign graphics designed by Modative.

The old sign

Simplifying the signs at the welcome canopy.

The old cluttered welcome canopy.

For the Fashion Square Car Wash, we designed all of the signs and graphics, including business cards, coupons and staff shirts.

We've found that providing our clients with graphic design as part of our beyond architecture services provides for a strong consistency between the graphics and architecture, making for a successful project.

Contributors to this post include Christian Návar, Michael Scott and Krystal Návar.

A few weeks back, Bob Borson, AIA asked me to do a guest post on his Life of an Architect blog. Bob's blog is a favorite of mine and one of the few architecture blogs I follow regularly. The post, titled Rules for an Architect's Blog, is about the history and philosophy of our Modative blog.

The post even briefly covers the blogging history of some of architecture's greats like Frank Lloyd Wright.

I encourage you to check it out and stay for a while. Bob's blog is full of great content for both architects and those trying to learn more about architects.

Obviously, not everyone agrees with our last post "Why Architecture Competitions are Bad for Architects". A day after our post, archdaily, posted "Why open architecture competitions are good for Architects, a counter argument". 

The archdaily post, some blog comments, and a few twitter posts claim that our argument against competitions is an attack on creativity and passion within the architecture profession. This couldn't be further from the truth. A few questions to ponder:

Do open competitions have a monopoly on creativity?

Are competitions the only way to progress the architecture profession?

Absolutely not.

Open architecture competitions actually take much of the creativity out of what architects do. They provide everything: the site, program, objectives, and deadlines. Then they judge your work in private, without any back and forth collaboration.

It's comforting for architects to have all of this delivered to them. It's exactly how architecture school works. All the architect has to do is design in a bubble. I can certainly see the appeal.

Many architects will never be convinced that open competitions are bad for them and that's fine. But I would feel bad ripping on open competitions without providing some viable alternates. 

Architects will at some point inevitably find themselves with free time and/or needing a release from the daily grind. Instead of doing what architects have traditionally done (open competitions), consider one of these options instead:

1. Pro Bono Architecture

Pro bono work is more rewarding and has far more upside than an open architecture competition. And there are plenty of non-profit organizations that need an architect's help, but can't afford it. 

The 1% program website is a great starting point to learn about pro bono architecture and connect with with non-profits looking for architects. The 1% program asks that you donate at least 1% of your time to providing free or deeply discounted design work. In exchange, you get a rewarding experience working with people and building connections. Your work is also likely to be constructed and the publicity and experience you'll receive can lead to future paid commissions -often times in project types where you previously had no experience. 

2. A Design Intervention

This is how the 1% program got started. Public Architecture, a firm in San Francisco, decided that instead of entering another pointless competition, they would use that time and energy to improve their neighborhood through actual design interventions. They took an unused portion of the street and made it a temporary public park. The project was built with donated materials and labor. The neighborhood praised their efforts and the Mayor of San Francisco spoke at the project's opening. Now that's a great use of an architect's time.

Mayor Newsome at the opening of Public Architecture's Pavement to Parks Project. Photo from Public Architecture's website.

Your Mayor doesn't give a shit about your open architecture competition entry.

A design intervention is essentially like doing your own competition. If you're going to do free work, you might as well do it for yourself and for something you're passionate about. Find a problem in your neighborhood, your city, and solve it. Get the community involved. Publish the process and the results, even if it never gets constructed.

3. Non-Architecture Projects

If you want a release, try out your design skills on something new. A few ideas:

Furniture - A coffee table for a modern lifestyle (laptops and ipads).

Building Materials - I have yet to see a building facade system that can be easily removed and recycled (like carpet tiles).

Products - Why let Karim Rashid have all the fun?

Karim is laughing at you because you're letting him and Phillipe Stark design all the cool stuff. Photo by Roman Leo, New York

Textiles - There's a serious shortage of great modern rugs. I know, I've looked.

T-Shirts - A flooded market, but an easy one to get into nowadays.

4. Architect as Entrepreneur

Architects should be more entrepreneurial. We have some of the best problem solving skills around, yet we mostly wait for the phone to ring to get projects. We wait for the problem to come to us.

Imagine how much better our cities would look and function if more architects got involved in real estate development. Creating their own projects and developing them. Well, you don't have to imagine. Jonathan Segal, FAIA and Sebastian Mariscal have been doing this for years in San Diego with great success.

5. Go to a Bar

You are more likely to meet a stranger at a bar that will hire you to design them a real building than to win an actual architectural commission from an open competition. And even if you don't, you'll at least leave happy and having spent less money than you would on a competition.

If you have any additions to this list that you'd like to share, please add a comment.

Let's keep in touch - subscribe to this blog via email (top of right column) or RSS (for the techies).

Architects need to stop entering open architecture competitions. 

Most architecture competitions are not worth it, but none more than the complete waste of time known as the open architecture competition.This type of competition is what it says it is: open to anyone. Sometimes they are for a real project, but most often, they are fake, or as they're often called, an "ideas" competition.

As you may have seen in our last post, we're currently in the middle of a team competition for homeless housing, which is neither open nor purely architectural.

Since the Sand Hut experience, there have been many opportunities to enter competitions, and of the three Modative partners, I'm often the biggest proponent of entering competitions. Thankfully, my logical business partners are able to convince me not to enter open architecture competitions. They use any number of the following five reasons why open architecture competitions are bad for us:

1.Waste of time and money

An open competition is a project. A project you are going to work on for free. Whether you like it or not, architecture is a business and businesses are in the business of making money, not working for free.

If you're one of the rare architects with idle time, there are plenty of more productive things to do with your time.

2. Projects are almost never built

Every architect knows this. Even the competitions that claim to be for real buildings almost never get built because competition budgets are nonexistent or ignored. The most eye catching and extravagant design wins. The most extravagant design rarely meets budget.

3. Too much competition (You won't win)

Obvious but true. Open competitions have few barriers to entry - it's free-for-all. No matter how good your competition design skills are, you're competing against hundreds or thousands of other architects.

So, for example, if the competition jury reviewed submissions for 8 hours (a generous assumption), and they received 1,000 submissions, that would give them about 28 seconds to look at your project. The same project you just worked on for 100+ hours is getting judged in less than half a minute. You get the point.

4. Provide little publicity, if any.

If you don't get gold, silver or bronze, no one cares. Even if you are recognized in the competition, the publicity will rarely match the effort.

Besides, the world of publicity has changed significantly in the last few years. Hoping to get press through a competition win is an old-school mentality. Nowadays, you can design great stuff then let the world know on the interwebs. If you're really good, and decent at getting the word out, people will find you. You don't need a competition for publicity.

5. They devalue architects

Ooh look, we can get all these silly little architects to work for free. Have you ever seen doctors or lawyers sign up in droves to do free work?

Exhibit A

Disclaimers: I'm an AIA member, and like anyone that pays a lot of money towards a professional organization, I have the occasional right to gripe. Before everyone gets all cranky, I do realize that this competition is for a good cause. However, there are many other ways for you to use your skills as an architect for a good cause which we'll touch on in a future blog post.

Problem #1: Submission Fees: Not only is this not a competition for a real building, nor do you get money if you win, but you have to pay to enter. Pay them, then work for free. Does anyone else find this crazy?

Problem #2: The Reward: So, if you're lucky enough to win this competition, you get to show other architects your work for a few days at the AIA National Convention in Miami. None of these architects will hire you to build your genius temporary relief housing scheme. Not such a great reward for all this work, huh?

Instead of just complaining about open competitions, we've got some solutions. In a future post, we'll discuss some alternatives to architects wasting time with open competitions. UPDATE: That post now exists - 5 Things Architects Should Do Instead of Entering Open Competitions

Side Note: This post has been sitting in the draft box for several weeks. A few days back, I noticed that a very talented fellow architect blogger, Jody Brown, AIA, LEED AP, posted a very interesting article about architecture competitions on his "Coffee with an Architect" Blog. At first I was hesitant to publish this after seeing his post on the same topic. Who wants to be seen as a topic copycat? But we have very different takes on open competitions. I encourage you to check out his post - Architectural Competitions are a Glorious Waste of Time. He makes some very interesting points that go against most of what I just said. He's pretty convincing.

What are your thoughts on open architecture competitions?

This post is part of the How to Start an Architecture Firm series.

In February 2006, Christian, Michael and I went to work on forming our own architecture firm. The following is tip number six of seven in our start-up strategy.

Tip 06: Stay Flexible

photo credit

Starting your own architecture firm is not a settling experience. It's not glamorous.

There are many implications to being a flexible company, but I'm going to focus on our flexibility with regard to physically moving our office.

Office 01

As mentioned back in Tip 01, we started our firm in Michael's basement. We didn't have money for fancy furniture. We could only afford IKEA. This turned out to be a blessing.

Our IKEA desks are simple. The $20 laminate table top is sold separate from the $4 metal legs. After a few minutes mounting the leg brackets with a drill, the legs screw right into the table top. Equally important, the legs unscrew, without tools, in about 30 seconds. A genius design, especially considering that we moved into our fourth office space by the time our company was 40 months old.

IKEA Vika Amon table top and Vika Curry legs

Office 02

After a few months in Michael's basement doing start-up stuff and completing our first few jobs, we had enough money for a real office. Well, not a real office, but a small office suite in a tower by the airport. The conference room was shared with other businesses on our floor. Our office suite looked right out on the 405 freeway (see picture 02 below).

Our four offices in 40 months overlaid on a map of Los Angeles.

Office 03

Our third office space, as touched upon in Tip 02, was a converted old house located on a commercial property. The property was the future site of a project we were designing, the Venice Boulevard Urban Dwellings. We worked out free rent as part of our design fee.

Office 04

When that project was put on hold as a result of the housing market collapse, we had to move next door into a commercial building. Rent wasn't free anymore. The space required some upgrading, but nothing like what we went through with the old house. We're still here and it's working well for us.

One way we maintained consistency was to get a mailbox in our first month of operation. We opted for a UPS mailbox near where I live. We still have the mailbox, which is a small price to pay for staying flexible. One less obstacle to moving the office quickly.

While I never expected to be moving so much, we always had a positive mindset. Each move was not only a physical upgrade, but  an opportunity to rethink our internal organization. Keeping things fresh.

Stay tuned as we fill in the final tip of our 7 Tips for Starting an Architecture Firm.

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY (Do It Yourself) posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12