1. You Like Christian, Michael and Derek (the founders of Modative)
You want them to succeed.
You'd invest in their company if people were actually foolish enough to invest in architecture firms. Becoming a fan on facebook will be your investment.
Becoming a fan of Modative Architecture now is like buying Apple stock back in 1996, days before Steve Jobs returned. If you did that back then, you'd now be a kagillionaire. So, joining the Modative train now will get you some serious internet clout when we get around to designing the architecture equivalent of the ipod.
Hey, they seem like nice, upstanding citizens. I think I'll become a fan of their architecture firm.
2. You Hate Christian, Michael and Derek
You can't wait to see them fail.
You dislike them personally, their silly modern architecture and everything else they stand for. All great reasons to become a fan. It'll be like having front row facebook tickets to their demise.
I don't know. That's a pretty grainy political-ad-style photo. I can't wait to become a fan and watch their architecture empire crumble.
3. You Need Culture in Your Life
Actually, you don't need culture. You need the appearance of culture.
When your ex from high school finds you on facebook, they will dissect your profile, finding clues to the level of your lameness. Like it or not, you'll be defined by the pages on your profile. It could get ugly. But alas, there between the "Britney Spears Fan Page" and "Ground Beef Taco Lovers Club" they find a gem - "Modative Architecture". Bingo.
Wow, my ex follows a modern architecture firm. That's some serious culture and sophistication.
Little do they know, you consistently turn down invites to art gallery openings to stay home and watch bad reality TV shows in your underwear.
It's the appearance of culture we're after here people
4. It's a Low Maintenance Relationship
You know your random facebook acquaintance with the horrible band. The one that asked you to become a fan of their group. You gave in. Big mistake.
Now you're bombarded with daily group updates clogging your news feed:
"Check out our new song on MySpace called 'Pig's Lair'"
"Vote for us like a bagillion times in this useless online contest"
"Come rock out with us at our Tuesday night gig at Malloy's in Salinas, CA"
At Modative we won't spam up your news feed. Why? because we're too busy drawing buildings and other important architecture stuff. Complex, technical stuff.
We rarely update. And when we do, we'll be just as easy to ignore as the rest of your group/page updates.
So, if you're ready to make this minor commitment, you may facebook (used as a verb) us here - Modative Architecture on facebook
Craving more social media madness?
Follow Derek's frequent twitter updates here - @architectderek
Wait for Christian's rare tweets here - @modative_navar
Or, if you want the appearance of culture in your inbox, subscribe to this architecture blog to recieve an email every time we post.