architecture blog

This post is tip number two of seven in our How to Start an Architecture Firm series, a look into Modative's founding in 2006.

Tip 02: DIY (Do It Yourself)

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During our architecture firm start-up, one of the ways were able to be cheap was to do almost everything ourselves. Here are five key things that we did ourselves in order to save money:

Even if you're not sure which business legal structure is right for you: Corporation, Partnership or LLC, Nolo has books to help you decide. Just remember that every state is a bit different and some states don't permit certain legal structures for architecture firms.

If you have partners, you'll also need to set up a business buyout agreement, also known as a "business prenup".

So now that you know how easy and cheap it is to set up a proper business structure, there are no excuses not to do it. Not going through this simple process is a huge liability, especially in the architecture field.

2. Company Graphics This is probably a no-brainer for most architects. We are designers after all. Now is your chance to use those non-architecture design skills to help build your business brand with graphics. Here at Modative, we did, and continue to do all of our own graphics, from business cards to marketing materials. Oh, and yes, we like orange. Though this process, we also learned that we enjoy doing graphics so much that Modative now offers these services to our clients.

3. Website

In line with doing your own graphics, there's never been an easier time to make your own website. We created and maintain our own website without any programming knowledge. Many architects tend to over-complicate their websites with outsourced, fancy flash sites, when a simple do-it-yourself HTML site is easier for potential clients to navigate.

4. Architecture Grunt Work

Anyone with professional experience in the architecture field knows that there's plenty of grunt work to go around. Starting your own firm will place all of this undesirable work at your feet. If you want to keep your firm financially viable at the start, hiring staff should be your last resort.

To minimize architecture-related grunt work, we implemented ArchiCADas our CAD software. Since all three partners had used it before and even owned a few copies, it was the logical choice. Besides, BIM (Building Information Modeling) programs such as ArchiCADenable small teams of experienced users to accomplish a lot of work with much less of the grunt work associated with (old technology) 2D CAD programs.

The above example shows how our software enables us to efficiently generate easy-to-read 3D drawings and technical 2D drawings within the same program. This leads to more time for design, less time on grunt work.

5. Office Improvements

Since our founding office in Michael's basement, we've moved our office several times (more on this in Tip 06). In a few of these moves, we've had to improve less-than-desirable spaces to make them usable for us and presentable to our clients. Without funds to hire a construction crew, we were left to do the labor ourselves.

In our third office space, we took a break from architecture to do a little construction and painting. The image above (left) is of me in full gear, ready for some paint spray gun action. Above right is a feature wall that Michael and Christian constructed in that same office.

Although the do-it-yourself approach can be testing at times, it allowed us to acquire new skills and learn from these often rewarding experiences.

Stay tuned over the next several weeks as we fill in the last five tips of our 7 Tips for Starting an Architecture Firm. 

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY (Do It Yourself) posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12

Want to stay up to date as we post the 7 Tips to Starting an Architecture Firm?  Subscribe to this blog by adding your email to the subscribe form on the right.

This post is part of the How to Start an Architecture Firm series.

In February 2006, three guys in their late 20's quit their day jobs and went to work on forming their own architecture firm. The following is tip number one of seven in their start-up strategy.

Tip 01: Be Cheap

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How much money do you think it requires to start an architecture firm?

Most people would probably guess in the tens of thousands of dollars or more. This certainly was not the case with Modative. We began with $500 per partner: $500 that was more of a formality to purchase our company stock.

So how is this possible?

For starters, our first office wasn't really an office, but Michael's basement in suburban Pasadena, CA. Needless to say, it was rent-free. And although it was a 16-step commute for Michael, Christian and I had long traffic-filled drives from Los Angeles's west side.

As you can see, we had some decent equipment. But we didn't buy anything except for a few ikea desks, chairs and some minimal office supplies. We used the computers, printers and software we already used personally or could scrounge up from relatives (Thanks Dad).

Our goal was to never spend money we didn't have. Although we had a few (low-limit) company credit cards, we kept expenses light. This was especially critical because we started the firm without any projects or other sources of revenue.

After a few months, Modative's first project came about as an independent consultanting job for a friend's father's architecture firm.

The project (above) was a ground-up office and warehouse for a tile manufacturer. It wasn't the most glamorous project, but it was essential to helping us build some momentum as a real business.

One of the other ways we were able to be cheap will be revealed in the forthcoming Tip 02.

Stay tuned over the next several weeks as we fill in the blanks on our 7 Tips for Starting an Architecture Firm.

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY - Do It Yourself posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12

Want to stay up to date as we post the 7 Tips to Starting an Architecture Firm?  Subscribe to this blog by adding your email to the subscribe form on the right. We never spam our fine followers and if later on discover you're completely over us, you can easily unsubscribe.

In the spirit of the recent Los Angeles Times article discussing the downsizing of the average American home from 2,629 square feet (last year) to 2,419 square feet (this year), I thought I’d touch on my reasons for liking small homes:

1. Simple Math: If You Build Less, It Costs Less

2. Resale Value

3. Quality Over Quantity

4. Energy Efficiency

5. Think About Trading Space For Power

6. Sustainability

7. Affordable Land

8. Subdivide

9. Keeping It Clean

A simple concept: small homes are easier and faster to clean. If you hire someone to clean, it will cost you less.

It's also not much fun cleaning rooms you never use.

10. Don't Forget the Furniture

11. Less Room For Junk

12. You Can Always Add-On Later

By no means is this a complete list. I would love to get some thoughts on this.

What spaces in your house do you not use?

What areas of your home do you wish were bigger? Smaller? 

At Modative, we're fans of small modern homes. We like designing them, even on tight budgets. Feel free to contact us if you're thinking about a small home. We can even help you find property.

Download a PDF of 12 Incredibly Obvious Things I Like About Small Homes

From news reports to personal experiences, we are all now very aware that the real estate world has cooled dramatically, however, the dip in property price and increase in foreclosures has brought about a new round of opportunity. Those who are willing and able to gobble up these affordable properties are in a good position to reap the benefits in the long run. Unfortunately, however, in the last few years, we've seen plenty of mistakes in buying property that could have been avoided with a bit of help from an architect.

Utilize an Architect's Experience

People often falsely assume that they must own a property before contacting an architect. This can be a difficult error to overcome. Architects have experience in understanding zoning codes that affect the value and buildability of the property.

But My Broker Told Me...

There are many great real estate brokers out there, but there are also many not so good. Remember that a broker's end goal is to sell you a property and collect a commission. This often leads to giving you the most favorable view of a property in hopes that you'll close the deal quick and easy. Most brokers will do a very superficial code search on a property, but the problem is that zoning codes are not always so simple, nor are they the only factor in determining the development value of a property.

Beyond the Codes

Although a thorough zoning code check is an important first step, architects have experience beyond just an understanding of the codes. They can typically give you a quick idea of what the site will allow based on other factors or costs.

To give you a better feel of some potential pitfalls, let's look at a few examples that we've experienced:

Client Scenario A - Parking Counts

A few years back we had a young client named Greg come to us with a property in Los Angeles that was zoned RD2 (a  multi-family zone). Greg had already purchased this property under the assumption from his real estate agent that he could develop a four-unit condominium on the property.

In theory this was correct. The RD2 zone allowed a density of one unit for every 2,000 square feet of property and the property was 8,500 square feet in size. So yes, the code allowed four units, but there were other factors at play. The configuration of the lot, and the city's parking requirements made it impossible to properly park a four unit condo on the site. Although it may have worked with underground parking, the cost of going underground given the size and layout of the lot would have made the project infeasible.

So after analyzing all of this for Greg, we determined at most he could do a three-unit condominium. The development numbers didn't add up, so Greg had just purchased a property that was of little value to him. If he had contacted us sooner, we could have warned him and he could have found a better suited property or negotiated the price of that property down until it made financial sense.

Client Scenario B - Hillside

In Los Angeles, the search for cheap lands often leads to the hills. Not the glamorous cliff hanging homes one thinks of, but leftover raw land with severe slopes. A young couple, Claire and Sam  came to us a while back with one of these lots in mind. Their broker brought this property to their attention because it was cheap and had nothing built on it yet. To Claire and Sam it seemed like a dream property. The cheap land would allow them to build the small modern home they had been dreaming of.

Fortunately, Claire and Sam called us when they found this property. Aside from not meeting code requirements to build what they wanted, we explained to them that the added foundation costs to build on an unstable hill like this far outweighed the potential savings of the cheap land. Needless to say, they didn't purchase this particular hillside mess. We like to think that our quick advice saved them from this big financial mistake.

Free Research by an Architect

Not all scenarios are like this. These two just highlight some potential mistakes that can be made without getting an architect's help early in the process.

To help prevent some of these property purchasing pitfalls, we have added a free zoning code search to our web site. This service is available to current property owners and people searching for property in the Los Angeles area. Learning about a property's zoning code is an important first step in any potential project. A step that we are trying to make a little easier and more accessible.

The Willow Glen Pool Pavilion was just added to the projects section of our website. Here's a bit about our design approach to this unique project:

The Slope

When a successful young professional came to Modative about adding a pool and pool house to his property in the Hollywood Hills, we thought it was a pretty straight forward request. That was, of course, until we saw the property in person.The existing modern home which sat at street level was immediately followed by a steep 45 degree downslope. As a site for a pool, it was not ideal, but as we enjoy a good challenge; we saw this as an opportunity to design a dynamic solution that would provide the client's request for valuable outdoor space in an unlikely place.

Blending In

The client had few requests, but one was that the pool pavilion be pretty well hidden from the house above. Our solution was to landscape the roof having it appear as an extension of the sloping side. This green roof not only helps disguise the building from above, but reduces runoff, heat island effect, and provides insulation to keep the pavilion cool in summer months.

Here Comes the Sun

The steep slope also provided difficult solar challenges. To discover the optimal location for the pool, Modative did thorough computer solar simulations with numerous schemes, eventually settling on a pool and deck location that get the most sun possible.

A Special Place

The pool is designed with an infinity edge that floats over the  drop off allowing for uninterrupted views from the dramatic hillside location. The main space of the pool pavilion is designed for flexibility. Multi-track sliding doors pull back at the corner, opening up the room to the outdoors. The pavilion's wood-clad bathroom was given equal attention. Accessed via stepping pads in the pool, the bathroom also takes in the view from it's oversize shower.

A Vertical Journey

Because of the intensity of the slope, the pool was located several flights of stairs below the house. Resting points, viewing platforms and changes in direction help compensate for the long vertical journey from the house down to the pool. The main view point along the stair, a projecting landing, was envisioned to double as a DJ booth for parties.

Visit the Willow Glen Pool Pavilion project page

The Fay Ave. Art District Dwellings small lot subdivision project has been added to the projects section of our website. This project is currently in the tract map process in the City of Los Angeles. The design for these seven homes is inspired by the growing art district in the project's surrounding area.

We have recently added a few pages of dedicated Small Lot Subdivision Information to our site.

Small Lot Subdivision is an ordinance in the City of Los Angeles that allows you to subdivide lots into small residential parcels (as small as 600 sq. ft.) for the purposes of devloping fee simple housing (meaning you own the land your home sits on verses a condo where it is tied into a home owners association.)

The new Small Lot Subdivision section also shows the small lot projects our office is working on.

If you have any questions about Small Lot Subdivision, please don't hesitate to contact Modative. The code is a bit tricky and we feel that we have learned a lot about its intricacies by going through the process on a few projects.

After months of design and tract submittal preparation, here is a glimpse of our latest small lot subdivision project here in Los Angeles. This project, called the Fay Avenue Art District Dwellings, is only two blocks away from our Venice Boulevard small lot project. This design for these seven homes is inspired by the growing art district in the area.

Fay Ave. Art District Dwellings is currently in design development and will be posted to the website in the coming months with more images.

I thought it was about time to share some images of the retail project we have been working on in collaboration with Brent Thompson of Global Design Workshop LLP.This big project has an equally large design team and we have been lucky to work with some very talented firms in the process so far. The project is now called "Celebration" and without giving too much away, is located somewhere in Los Angeles County.

And (most of) the design team:

In the coming weeks we will be adding this project, along with more images, to our website.

Developing affordable housing in Los Angeles just got a bit easier as the City of Los Angeles and Enterprise Community Partners announced this week a $100 million fund aimed at providing financial assistance to non-profit and for profit developers of affordable housing projects.

More information on this fund can be found in this MarketWatch Article as well as through Enterprise.

Here at Modative we are interested in the opportunities this fund can provide for innovative affordable housing projects in Los Angeles. Although much of affordable housing is geared towards the rental market, we have always had an interest in providing home ownership possibilities for people of all income levels utilizing the small lot subdivision ordinance. More info on  Small Lot Subdivision in L.A.