If you've spent any time perusing architect's websites, you'll probably notice one common theme: architects like talking about themselves and their projects. Does this mean architect's are self centered ego maniacs? Well...long pause...not necessarily. Architects, like most businesses, are somewhat obligated to tell you about themselves; show you their work, and give you a feel for if they are the right firm for you.
Unfortunatly, all this "selfish" architect behavior has left us with a world wide web that is pretty void of honest useful advice for all the non-architects out there(ie. our potential clients.) Most people have the feeling that in order to get an architect's help one must hire them first.This approach seems a bit suspect, since few people, have any experience in hiring architects or understanding what it takes to start a project.
So we have to ask ourselves, does all this uncertainty make people want to hire an architect?
The answer: Not really.
This unfortunate reallity has caused us to make a bit of a change to our site here at Modative. A shift away from architecture website norm.
Yes, our site will still mostly be about US with images of projects, profiles of the partners, and a bit about firm philosophy. However, we have added a new section called resources that is dedicated to YOU, our current and (hopefully) future clients. Our hope is that this section will help alleviate some of the uncertainty associated with starting a building project and deciding on an architect. New free resources for non-architects will be added in the coming months that will be available to anyone with a computer and internet access.
An architect's website about you. How's that for some out of the box thinking?