---
title: Modative Interview by Business of Architecture
description: Learn more about Modative from this in depth interview by Enoch Sears from the Business of Architecture
image: https://www.modative.com/hs-fs/file-657627174-jpg/images/modative-business-architecture-interview.jpg
---

[![Modative](https://www.modative.com/hs-fs/file-2141536784-gif/26-Nov-modative/modative-logo.gif "Modative")](https://www.modative.com/)

a modern design build firm

[![web counter](http://c.statcounter.com/3932824/0/806ee652/1/)](http://www.statcounter.com/free_hit_counter.html)

### [![modern architecture blog](https://www.modative.com/hs-fs/file-14186350-jpg/images/modern-architects-blog-la.jpg)](https://www.modative.com/modern-architects-blog/)

a blog about modern architecture, design, development + modative happenings

 

Loading

# design build blog

## [Modative Interview by Business of Architecture](https://www.modative.com/modern-architects-blog/bid/110009/Modative-Interview-by-Business-of-Architecture)

Posted by [Derek Leavitt](https://www.modative.com/modern-architects-blog/author/derek-leavitt) on Tue, Apr 15, 2014 @ 06:04 AM

- [Tweet](https://twitter.com/share)

Last year we had the pleasure of having [Enoch Sears](https://plus.google.com/+EnochSearsAIA/posts) from [the Business of Architecture](http://www.businessofarchitecture.com) visit our office and conduct an on-camera interview. We've always really appreciated Enoch's approach of focusing on the business side of architecture, something that has been a vital part of our practice. So, last week, Enoch published the interview on his website and we are very happy with the results. It's an open and honest depiction of the critical issues we've faced in the last few years, which include (taken from Business of Architecture's website):

- Promoting a hands-on approach for staff.
- Creating a process to help your clients believe in your brand.
- Learning to say “No” and staying focused on your firm’s goals.
- The benefits of showing your clients an open and honest process.
- A design-driven website vs. an informative website.

[![modative business architecture interview](https://www.modative.com/hs-fs/file-657627174-jpg/images/modative-business-architecture-interview.jpg)](http://www.businessofarchitecture.com/business-of-architecture-podcast/successful-architecture-firm-modative/)

If you're interested, you can see the interview (and a transcript) on the Business of Architecture site - [THE SECRETS TO A SUCCESSFUL ARCHITECTURE FIRM: INSIDE THE MODERN ARCHITECTURE FIRM MODATIVE](http://www.businessofarchitecture.com/business-of-architecture-podcast/successful-architecture-firm-modative/)  
<http://www.businessofarchitecture.com/business-of-architecture-podcast/successful-architecture-firm-modative/>  
Enjoy!

 Tags: [Project Strategy](https://www.modative.com/modern-architects-blog/topic/project-strategy), [Organization](https://www.modative.com/modern-architects-blog/topic/organization), [Architectual Practice](https://www.modative.com/modern-architects-blog/topic/architectual-practice), [modern architecture firm](https://www.modative.com/modern-architects-blog/topic/modern-architecture-firm), [employees](https://www.modative.com/modern-architects-blog/topic/employees), [architecture resources](https://www.modative.com/modern-architects-blog/topic/architecture-resources), [Marketing](https://www.modative.com/modern-architects-blog/topic/marketing)

[![modative instagram](https://no-cache.hubspot.com/cta/default/41216/580f0152-f9bf-4f3e-94d8-60093ee16ca1.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/580f0152-f9bf-4f3e-94d8-60093ee16ca1)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/41216/a7d47eee-d520-4f2b-9206-6ffc316315ef.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/a7d47eee-d520-4f2b-9206-6ffc316315ef)

[![modative twitter](https://no-cache.hubspot.com/cta/default/41216/7238e9ad-ae58-44a2-8595-813bb1a0ae24.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/7238e9ad-ae58-44a2-8595-813bb1a0ae24)

### We post, you get an email. That's it.

### blog authors

 [![Christian Navar](https://www.modative.com/hs-fs/file-14034993-jpg/images/christian.jpg)](https://www.modative.com/christians-profile/) 

[![modative instagram.png](https://www.modative.com/hs-fs/hubfs/modative%20instagram.png?width=30&name=modative%20instagram.png)](https://twitter.com/modative_navar?lang=en) [![modative twitter.png](https://www.modative.com/hs-fs/hubfs/modative%20twitter.png?width=30&name=modative%20twitter.png)](http://twitter.com/modative_navar) [![modative linkedin.png](https://www.modative.com/hs-fs/hubfs/modative%20linkedin.png?width=30&name=modative%20linkedin.png)](http://www.linkedin.com/pub/christian-navar/9/300/162) 

[Christian Návar](https://www.modative.com/christians-profile)

 

[![Derek Leavitt](https://www.modative.com/hs-fs/file-14036376-jpg/images/derek.jpg)](https://www.modative.com/architect-derek-leavitt-profile/) 

[![modative instagram.png](https://www.modative.com/hs-fs/hubfs/modative%20instagram.png?width=30&name=modative%20instagram.png)](https://www.instagram.com/architectderek/) [![modative twitter.png](https://www.modative.com/hs-fs/hubfs/modative%20twitter.png?width=30&name=modative%20twitter.png)](http://twitter.com/architectderek) [![modative linkedin.png](https://www.modative.com/hs-fs/hubfs/modative%20linkedin.png?width=30&name=modative%20linkedin.png)](http://www.linkedin.com/in/derekleavitt) <https://www.modative.com/architect-derek-leavitt-profile/>

[Derek Leavitt](https://www.modative.com/architect-derek-leavitt-profile)

 

[![Krystal Navar Modative Architecture](https://www.modative.com/hs-fs/file-14039531-jpg/images/kjbn-photo-a.jpg?width=40&height=55&name=kjbn-photo-a.jpg)](https://www.modative.com/krystal-navar-profile-modative-architects-los-angeles-architecture-firm/) 

[![modative linkedin.png](https://www.modative.com/hs-fs/hubfs/modative%20linkedin.png?width=30&name=modative%20linkedin.png)](http://www.linkedin.com/pub/krystal-n%C3%A1var/9/343/487)<https://www.modative.com/krystal-navar-profile-modative-architects-los-angeles-architecture-firm/>

  [Krystal Návar](https://www.modative.com/krystal-navar-profile-modative-architects-los-angeles-architecture-firm)

### Most Popular Posts

### contact us

[![call modern architects](https://www.modative.com/hs-fs/file-14033009-jpg/images/call-architect.jpg)

](https://www.modative.com/call-a-modern-architect/)

### posts by month

- [January 2008 (10)](https://www.modative.com/modern-architects-blog/archive/2008/01)
- [July 2008 (7)](https://www.modative.com/modern-architects-blog/archive/2008/07)
- [January 2009 (7)](https://www.modative.com/modern-architects-blog/archive/2009/01)
- [February 2009 (5)](https://www.modative.com/modern-architects-blog/archive/2009/02)
- [March 2009 (5)](https://www.modative.com/modern-architects-blog/archive/2009/03)

### browse by tag

- [Affordable Housing (4)](https://www.modative.com/modern-architects-blog/topic/affordable-housing)
- [affordable modern architecture (3)](https://www.modative.com/modern-architects-blog/topic/affordable-modern-architecture)
- [AIA (4)](https://www.modative.com/modern-architects-blog/topic/aia)
- [Airport (1)](https://www.modative.com/modern-architects-blog/topic/airport)
- [Announcements (7)](https://www.modative.com/modern-architects-blog/topic/announcements)
- [architect advice (14)](https://www.modative.com/modern-architects-blog/topic/architect-advice)
- [architect website (3)](https://www.modative.com/modern-architects-blog/topic/architect-website)
- [Architectual Practice (43)](https://www.modative.com/modern-architects-blog/topic/architectual-practice)
- [Architecture Competitions (4)](https://www.modative.com/modern-architects-blog/topic/architecture-competitions)
- [Architecture Experience (10)](https://www.modative.com/modern-architects-blog/topic/architecture-experience)
- [architecture job search (2)](https://www.modative.com/modern-architects-blog/topic/architecture-job-search)
- [architecture license (1)](https://www.modative.com/modern-architects-blog/topic/architecture-license)
- [Architecture portfolio (6)](https://www.modative.com/modern-architects-blog/topic/architecture-portfolio)
- [architecture resorces (11)](https://www.modative.com/modern-architects-blog/topic/architecture-resorces)
- [architecture resources (7)](https://www.modative.com/modern-architects-blog/topic/architecture-resources)
- [Building (4)](https://www.modative.com/modern-architects-blog/topic/building)
- [Business (12)](https://www.modative.com/modern-architects-blog/topic/business)
- [Car Wash (1)](https://www.modative.com/modern-architects-blog/topic/car-wash)
- [Car Wash Remodel (1)](https://www.modative.com/modern-architects-blog/topic/car-wash-remodel)
- [Civil Engineers (1)](https://www.modative.com/modern-architects-blog/topic/civil-engineers)
- [Colors (1)](https://www.modative.com/modern-architects-blog/topic/colors)
- [Communication (7)](https://www.modative.com/modern-architects-blog/topic/communication)
- [Condos (2)](https://www.modative.com/modern-architects-blog/topic/condos)
- [construction (6)](https://www.modative.com/modern-architects-blog/topic/construction)
- [Construction Conflicts (2)](https://www.modative.com/modern-architects-blog/topic/construction-conflicts)
- [contractor (3)](https://www.modative.com/modern-architects-blog/topic/contractor)
- [contracts (1)](https://www.modative.com/modern-architects-blog/topic/contracts)
- [Cullen Street Homes Construction (1)](https://www.modative.com/modern-architects-blog/topic/cullen-street-homes-construction)
- [culver city (3)](https://www.modative.com/modern-architects-blog/topic/culver-city)
- [designers (2)](https://www.modative.com/modern-architects-blog/topic/designers)
- [Development (16)](https://www.modative.com/modern-architects-blog/topic/development)
- [Dubai (1)](https://www.modative.com/modern-architects-blog/topic/dubai)
- [economy (3)](https://www.modative.com/modern-architects-blog/topic/economy)
- [electric cars (2)](https://www.modative.com/modern-architects-blog/topic/electric-cars)
- [Electrical (1)](https://www.modative.com/modern-architects-blog/topic/electrical)
- [employees (3)](https://www.modative.com/modern-architects-blog/topic/employees)
- [employment (2)](https://www.modative.com/modern-architects-blog/topic/employment)
- [Entertainment (1)](https://www.modative.com/modern-architects-blog/topic/entertainment)
- [Ethics (2)](https://www.modative.com/modern-architects-blog/topic/ethics)
- [Fay Ave Art District dwellings (4)](https://www.modative.com/modern-architects-blog/topic/fay-ave-art-district-dwellings)
- [Fires (1)](https://www.modative.com/modern-architects-blog/topic/fires)
- [Floor Plans (3)](https://www.modative.com/modern-architects-blog/topic/floor-plans)
- [geotechnical (1)](https://www.modative.com/modern-architects-blog/topic/geotechnical)
- [Graphic Design (1)](https://www.modative.com/modern-architects-blog/topic/graphic-design)
- [Greece (1)](https://www.modative.com/modern-architects-blog/topic/greece)
- [Green (6)](https://www.modative.com/modern-architects-blog/topic/green)
- [green homes (2)](https://www.modative.com/modern-architects-blog/topic/green-homes)
- [green products (1)](https://www.modative.com/modern-architects-blog/topic/green-products)
- [holidays (2)](https://www.modative.com/modern-architects-blog/topic/holidays)
- [home size (3)](https://www.modative.com/modern-architects-blog/topic/home-size)
- [Homeless Housing (2)](https://www.modative.com/modern-architects-blog/topic/homeless-housing)
- [Hotel Design (2)](https://www.modative.com/modern-architects-blog/topic/hotel-design)
- [Housing (10)](https://www.modative.com/modern-architects-blog/topic/housing)
- [Innovation (13)](https://www.modative.com/modern-architects-blog/topic/innovation)
- [Inspiration (11)](https://www.modative.com/modern-architects-blog/topic/inspiration)
- [Landscape Architect (1)](https://www.modative.com/modern-architects-blog/topic/landscape-architect)
- [LEED (1)](https://www.modative.com/modern-architects-blog/topic/leed)
- [London (1)](https://www.modative.com/modern-architects-blog/topic/london)
- [Long Beach (1)](https://www.modative.com/modern-architects-blog/topic/long-beach)
- [Los Angeles (33)](https://www.modative.com/modern-architects-blog/topic/los-angeles)
- [los angeles architects (23)](https://www.modative.com/modern-architects-blog/topic/los-angeles-architects)
- [Malibu (1)](https://www.modative.com/modern-architects-blog/topic/malibu)
- [Marketing (9)](https://www.modative.com/modern-architects-blog/topic/marketing)
- [Materials (2)](https://www.modative.com/modern-architects-blog/topic/materials)
- [Mechanical (1)](https://www.modative.com/modern-architects-blog/topic/mechanical)
- [Mid-Century Modern (2)](https://www.modative.com/modern-architects-blog/topic/mid-century-modern)
- [modative office (2)](https://www.modative.com/modern-architects-blog/topic/modative-office)
- [modern architecture firm (5)](https://www.modative.com/modern-architects-blog/topic/modern-architecture-firm)
- [Modern Design (14)](https://www.modative.com/modern-architects-blog/topic/modern-design)
- [modern remodel (1)](https://www.modative.com/modern-architects-blog/topic/modern-remodel)
- [Modernism (5)](https://www.modative.com/modern-architects-blog/topic/modernism)
- [Multi Family Housing (7)](https://www.modative.com/modern-architects-blog/topic/multi-family-housing)
- [Organization (13)](https://www.modative.com/modern-architects-blog/topic/organization)
- [Parking (1)](https://www.modative.com/modern-architects-blog/topic/parking)
- [people (2)](https://www.modative.com/modern-architects-blog/topic/people)
- [photovoltaic (1)](https://www.modative.com/modern-architects-blog/topic/photovoltaic)
- [Planning (1)](https://www.modative.com/modern-architects-blog/topic/planning)
- [Plumbing (1)](https://www.modative.com/modern-architects-blog/topic/plumbing)
- [Pools (1)](https://www.modative.com/modern-architects-blog/topic/pools)
- [Prefab (2)](https://www.modative.com/modern-architects-blog/topic/prefab)
- [Product Information (1)](https://www.modative.com/modern-architects-blog/topic/product-information)
- [Project Strategy (3)](https://www.modative.com/modern-architects-blog/topic/project-strategy)
- [Property (6)](https://www.modative.com/modern-architects-blog/topic/property)
- [quotes (1)](https://www.modative.com/modern-architects-blog/topic/quotes)
- [real estate (4)](https://www.modative.com/modern-architects-blog/topic/real-estate)
- [rebuilding (1)](https://www.modative.com/modern-architects-blog/topic/rebuilding)
- [remodel (2)](https://www.modative.com/modern-architects-blog/topic/remodel)
- [Residential (17)](https://www.modative.com/modern-architects-blog/topic/residential)
- [resume (1)](https://www.modative.com/modern-architects-blog/topic/resume)
- [Retail (2)](https://www.modative.com/modern-architects-blog/topic/retail)
- [single family homes (1)](https://www.modative.com/modern-architects-blog/topic/single-family-homes)
- [small homes (11)](https://www.modative.com/modern-architects-blog/topic/small-homes)
- [Small House (6)](https://www.modative.com/modern-architects-blog/topic/small-house)
- [Small Lot Subdivision (22)](https://www.modative.com/modern-architects-blog/topic/small-lot-subdivision)
- [Software (3)](https://www.modative.com/modern-architects-blog/topic/software)
- [Solar (1)](https://www.modative.com/modern-architects-blog/topic/solar)
- [staff (2)](https://www.modative.com/modern-architects-blog/topic/staff)
- [Starting an architecture firm (11)](https://www.modative.com/modern-architects-blog/topic/starting-an-architecture-firm)
- [Structural Engineers (1)](https://www.modative.com/modern-architects-blog/topic/structural-engineers)
- [Subdivisions (3)](https://www.modative.com/modern-architects-blog/topic/subdivisions)
- [Surveyor (1)](https://www.modative.com/modern-architects-blog/topic/surveyor)
- [Sustainable Design (5)](https://www.modative.com/modern-architects-blog/topic/sustainable-design)
- [the architecture report (2)](https://www.modative.com/modern-architects-blog/topic/the-architecture-report)
- [Transportation (2)](https://www.modative.com/modern-architects-blog/topic/transportation)
- [Travel (1)](https://www.modative.com/modern-architects-blog/topic/travel)
- [UAE (1)](https://www.modative.com/modern-architects-blog/topic/uae)
- [value engineering (1)](https://www.modative.com/modern-architects-blog/topic/value-engineering)
- [website update (8)](https://www.modative.com/modern-architects-blog/topic/website-update)
- [Yotel (1)](https://www.modative.com/modern-architects-blog/topic/yotel)
- [Zoning Code Search (2)](https://www.modative.com/modern-architects-blog/topic/zoning-code-search)

### other modative blogs

[Small Lot Subdivision Blog](https://www.modative.com/Small-Lot-Subdivision-Los-Angeles-Blog/)

[Car Wash Blog](https://www.modative.com/fashion-sq-car-wash-modern-car-wash-architect/)

Modative  
Los Angeles, CA  
310-748-7726

[![modative instagram](https://no-cache.hubspot.com/cta/default/41216/580f0152-f9bf-4f3e-94d8-60093ee16ca1.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/580f0152-f9bf-4f3e-94d8-60093ee16ca1)  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/41216/a7d47eee-d520-4f2b-9206-6ffc316315ef.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/a7d47eee-d520-4f2b-9206-6ffc316315ef)  [![modative twitter](https://no-cache.hubspot.com/cta/default/41216/7238e9ad-ae58-44a2-8595-813bb1a0ae24.png)](https://cta-redirect.hubspot.com/cta/redirect/41216/7238e9ad-ae58-44a2-8595-813bb1a0ae24)

© 2022 www.modative.com