architecture blog

Derek and I recently spoke at a mobile workshop on LA's Small Lot Ordinance at the American Planning Association's (APA) National Conference in Los Angeles. At the conclusion of the workshop, we were asked, by an attendee of the workshop, a question about affordability (we like to use “attainability” because when people hear “affordability” they tend to only think of low-income housing). The attendee who asked the question turned out to be a City Council member from the capital city of a state, outside of California, with a population of over a million people (for the sake of privacy and the future of this person’s political career, the person and the city will remain nameless in this blog entry... for now). 

At the conclusion of a very brief back-and-forth dialogue with the councilman, I offered an open invitation to discuss the issue in greater depth. I suggested modative help him figure out if the economics within his district warranted what we feel is one of the greatest city ordinances in the United States. He gave me his card and asked that I get in contact with him. 

In today’s blog post, I would like to share with everyone my initial e-mail to the Council District  representative in an attempt to follow up and get this innovative planning method and practice into another great city: 

Hello [City Council member], 

I hope the rest of your stay in Los Angeles and your travel back to [your city] was great!  It was nice briefly meeting you on the APA Small Lot Subdivision tour. Thank you for joining us and I hope you enjoyed our brief presentation regarding a few of our Small Lot Subdivision projects. 

Your question regarding "affordability" was a fantastic one and I would love the opportunity to discuss it further with you. Here, in our office, we utilize Small Lot Subdivision as a means to practice architecture and construction. However, our true passion lies in better understanding the economics involved in the ordinance's implementation. 

Our goal is to develop these projects and provide an attainable housing alternative that will help stop the mass departure of our own friends from Los Angeles. All of us at Modative attended the University of Southern California. Our friends and colleagues from USC are now Architects, Engineers, Lawyers, Doctors, Professors, etc. Unfortunately, due to the high cost of housing in Los Angeles, homeownership is no longer attainable, even for those who practice in top-tier professional fields. Many of our closest friends can no longer afford to live in the city and state they grew up in. We are tired of attending going away parties for friends and family moving to more affordable cities like Portland, Austin, Denver, and Phoenix. We see the potential in the Small Lot Subdivision Ordinance to solve this problem. 

Our involvement in the Small Lot Subdivision Ordinance has been a great experience thus far. We have become experts in this ordinance and have ideas about how it could be modified to better achieve what it was originally intended to do. We are still firm believers in this housing alternative and think that, with a few small changes or by thinking a bit out of the box, we will soon be able to develop a housing stock that keeps L.A.'s professional class from migrating elsewhere. 

From your website, I gather your city is experiencing some growth and you are very interested in future planning while providing opportunity that is mutually beneficial to your constituents and those looking for new possibilities. We believe [your city] would be a great place to adopt a similar ordinance and provide a better, attainable housing alternative. After an initial quick glance at your Planning and Zoning website, it looks like your [medium density residential 1] through [medium density residential 2] zones would be ideal zones in which to implement a Small Lot Subdivision Ordinance. 

Reviewing some aerial maps, I found a project at the termination of [This] St. and [That] St. that looks to be an approximately 15-unit residential project with "adjoining walls". This may have been a perfect opportunity to provide a "fee-simple" alternative to new home ownership (see below). 

When are you available to talk more about the economics of this type of project? Please let me know when you are free to schedule a follow-up phone call.  I look forward to talking to you soon. 

Here is a link to a page on our website where you can access the guide we developed regarding developing small lot subdivision projects in Los Angeles. 

Small Lot Subdivision Guide - Free Download

Here is a link to a page on our website where you can access useful documents from the City of Los Angeles pertaining to the Small Lot Subdivision Ordinance. 

Free Download of Small Lot Subdivision Information

Thanks,

-Christian

On a side note, if you are a City Council member or city planner, have come across today’s blog post, and are interested in discussing or adopting a similar ordinance in your community, feel free to contact modative. We would be happy to help you draft a similar innovative planning policy or conduct a Small Lot Subdivision housing needs assessment for your city. It is possible to provide a creative “attainable” housing solution that will help create better living environments for you and your community. 

For any developers, architects, or concerned citizens out there who feel there is inadequate attainable housing in your city, feel free to contact us as well. Or, use my letter above as inspiration to contact your own City Council or planning representative. 

We will keep you updated on the Council District representative’s response!

Post by Christian Návar. Contributors to this post include Krystal Návar, Derek Leavitt and Michael Scott.

This post is part of the How to Start an Architecture Firm series.

In February 2006, Christian, Michael and I went to work on forming our own architecture firm. The following is tip number seven of seven in our start-up strategy.

Side Note: After an almost two year break between Tip 06 and Tip 07, I thought it was about time to wrap up this series. We've had an interesting two years, surviving the recession and emerging as a viable and busy architecture firm. Enjoy!

Tip 07: Plan It Out

photo credit

When architects dream of running their own firms, they often flash right to the fun stuff:

What types of buildings will we design?

What will our design philosophy be?

While these are important questions, it's important to design your business with equal thought. When I think back to Modative's founding, I don't think as much about that actual first day of being out on our own as much as the six months leading up to the launch. During this time, we met once a week to hash things out while still working our day jobs for other architecture firms. Because the three of us lived in the three corners of Los Angeles, we would either meet online (thanks ichat) or we would drive to USC at night (where we all had gone to school) and sneak into a classroom at the VKC building.

The VKC @ USC. Photo taken by Bobak Ha'Eri, on May 27, 2007

It was important to determine certain things before we all quit our day jobs. We didn't meet to create some exhaustive business plan that no one would read, but to determine general goals and strategies for the company. If you don't establish a grander vision from the start, two things are likely to happen:

1. You'll get too busy doing actual work (projects) and your firm will operate without a vision. This is like designing a project without clear goals or concepts: it can be done, but it doesn't lead to a great product.

2. You'll have no way to measure at whether you've been successful in achieving your goals.

One of the ways we got organized was to develop a strategic plan. The first step in that process was a SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Here was our original SWOT analysis from 2006:

SWOT Analysis

Looking back after six years of being in business, many of these initial SWOT assumptions were correct. Over the years we've been able to take advantage of our strengths and opportunities, while reducing the weaknesses and threats. In the end, developing a strategic plan was easy -the final document was only five pages long.

Choose Your Partners Carefully

If you have business partners, this planning process is even more critical to determine if you and your partners share the same values. We all knew each other since our early days at USC, but just as important, we had overlapping work experience prior to starting Modative, meaning that we had worked together professionally prior to starting our firm. Here's a diagram we posted on our website back in 2006 showing our experience overlap.

Now that we've shared Modative's founding story, it's time to begin your story.

Use the navigation below to get caught up on all of our 7 Tips for Starting an Architecture Firm.

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY (Do It Yourself) posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12

The bad news is that this is the last of the 7 Tips to Starting an Architecture Firm.  The good news is that we're learning and posting new tips all the time.

Stay up-to-date by subscribing to this blog by adding your email to the subscribe form. Or, if you're a technocrat, you can grab our rss feed.

In November 2010, we posted about our cost-effective solution to reviving a project that had completely stalled due to the housing bust (see: Modative Architecture Provides Stimulus Package.) Well, since this last post, our sister company, Modative Build, has completed construction of Phase One of this new Fay Ave. project! 

To recap, the “2x” concept came out of finding a simple, creative, cost-effective solution to this goal: to re-imagine a pre-housing-bust development for a much different market. Fay 2x Homes is the reincarnation of the Fay Ave Art District Dwellings, a seven-home Small Lot Subdivision project, which was designed before the real estate market crashed. Our challenge, as architects, was to reinvent this project for a changed economy. 

The seven-home project would ultimately utilize three adjacent lots; however, the center lot was sitting vacant, and, as such, was not providing any income for the owner while the development stalled. Our client asked us to propose a simple, cost-effective design that would add immediate value to this vacant lot and start generating rental income. We decided to drastically simplify the design of the homes and to phase construction in a way that made the most financial sense for our client. The two homes pictured make up Phase One of a four-phase project. 

While the modern design of the project was inspired and influenced by its’ location near the Culver City Arts District, the straightforward design is a direct result of providing a cost-conscious solution for our client.  We decided to limit certain building components to only two variations as a way to minimize the overall project cost. This self-imposed limitation is evident throughout the design of the homes: phase one consists of two homes, each utilizing just two exterior materials, two interior materials, two colors, two window sizes, and two door sizes. Further emphasizing the “2x” concept, each home contains two bedrooms and two and a half bathrooms on two floors, for a combined total of 2,000 square feet. These smaller, more affordable homes are being rented as apartments until all four phases are complete and the properties are ultimately subdivided into seven lots/homes per the Los Angeles Small Lot Subdivision Ordinance.

As a burgeoning design/build firm, we were also able to act as the General Contractor on this project. This helped to keep the cost of construction down for our client by drastically minimizing the cost of change orders that are typically a part of a traditional architect/contractor construction project relationship.

Phase One of this project was completed December 2011 and is now fully occupied.

Here are some photos of the first completed phase of the Fay 2x Homes. Enjoy!

The simplicity of the Fay 2x Homes allowed the property owner to start earning rental income ASAP.

The wood 2x vertical fins, while hiding the connection details of the cement board siding, also create a graphic pattern on each building face. The patterns are dynamic and change with the time of day, especially on the south walls.

A view of the back of the property. Check out all that vehicle back-up space required by the city! It's a crazy amount of space dedicated to the car, but I could throw a mean bbq shindig back there, so it's not totally wasted space.

The home entrances are punctuated by bright green doors. 

The concrete floor, plywood ceiling, and IKEA kitchen were all cost-conscious moves to keep the homes relevant in today's market.

The front home's living area opens out onto a ground-level patio that engages Fay Ave.

The back home's living area is on the upper level, taking advantage of views toward the Baldwin Hills and the Helm's Bakery sign.

The bathroom finishes land just below custom-home level, but well above apartment-grade on the finish quality meter.

Post by Krystal Návar. Contributors to this post include Christian Návar, Derek Leavitt and Michael Scott .

In our last post on the Roberts Avenue Residence, we took you through the schematic design process -- at least how our office goes about it.  If you remember, the client picked Scheme A, which consisted of a series of shifting bedroom boxes on the ground floor, visibly and audibly sheltered from the neighboring park. The living level and guest bedroom were located on the upper floor, taking full advantage of the views over the park and beyond to Baldwin Hills.

To refresh your memory, here’s an image of Scheme A during Schematic Design. 

You will see that the driving concept remains in the final design: quiet, spa-like spaces on the ground floor and open, airy spaces on the second floor. Although, there have been some adjustments. For instance, the guest bedroom and the master bedroom swapped locations. The client felt that the master bedroom, with it’s own private balcony on the second floor, would better benefit from the views. The bedroom volumes also shifted to alleviate the need for excessive steel structure to support unnecessary cantilevers. 

First Floor Plan

Second Floor Plan

Rendering

Rendering 

We have submitted for permits and are now waiting to receive comments back from the City. Once that happens, and we make the necessary corrections, bidding begins. Construction is expected to start by January 2012. Look for more updates to come with photos of the construction process.  

But, before we part, this is the perfect time to introduce our next project. As many of you know, a happy client on one project can lead to a happy repeat client on a new project. Our client on the Roberts Avenue Residence recently purchased a property on Fay Avenue -- a mere 0.2 miles from our office -- on which he wants to build 4 small-lot homes. This property is in Los Angeles, so it can take advantage of Los Angeles’s Small Lot Subdivision Ordinance. I know! What a great fit for Modative! (If you’re not familiar with the Small Lot Subdivision Ordinance in Los Angeles, click on the link and read up! It’s pretty cool (and, really, my only hope for brand-new home ownership in LA.) 

Fay Triangle Site Plan

Photo of Fay Triangle site taken from adjacent building

We are excited about this new project for two main reasons. First, we have been eyeing this triangle-shaped property for the entire five years our office has been in the area, long before it was even up for sale. (I was hoping it would somehow be left to me in someone’s will, but that would have been highly unlikely.) Second, this property is only four properties down from our Fay 2x Homes project. To have so many projects located within a mile radius of one another (in our own neighborhood, nonetheless!) has been really special. We have the rare opportunity to inject this area with thoughtful, modern design. (Check out our other projects in the area: Cullen St. Homes, Fay 2x Homes, Roberts Avenue Residence, Venice Urban Dwellings.) Stay tuned for updates on this new project we’re calling Fay Triangle. 

Map of Modative projects in our neighborhood

Post by Krystal Návar. Contributors to this post include Christian Návar, Derek Leavitt and Michael Scott .

Different architecture firms approach the design process in different ways. Here at Modative, we are beyond thorough. Recently, we began working on a new single-family residence in Culver City, CA, a stone's throw from our office. We thought it would be fun to take you through Modative's design process, using this new project, Roberts Avenue, as the example. So, here it goes.  

Before pen ever meets paper, we undergo a thorough site analysis. Many firms skip right on by this, what we feel to be, the crucial first step of the design process. We believe that the site should influence the design. Our site analysis covers topics such as physical site conditions, prevailing winds, street grids, circulation to and from the site, views in and views out, noise, and neighborhood character.

3 diagrams showing views, noise, and pedestrian access

View north on Roberts Avenue

View from what will be the second floor of the new house

A few interesting modern homes in the neighborhood

We keep the client involved in every step of the process, so once we've hashed through the site analysis, we present the information we've gathered to the client. We figure that if the client is with you through these initial steps, once you get into the schematic design phase, the sketches you show him/her will not seem to have come out of nowhere. Most importantly, the decisions you are making will not seem arbitrary -- they will be rooted in your initial site and precedent studies. Both you and the client will be able to reference back to this gathered information as the design progresses. 

At this point, during our first presentation to the client, we also discuss the project's program, budget, and schedule.  Once we have a better understanding of these three criteria, we launch into the design of the building. On this project, our intern, Jonathan Ackerman, built a series of small massing models at 1/16"=1'0" studying possible configurations based on allowable square footage and the influences of the surroundings. This is where the site considerations previously mentioned come into play. Knowing that this site is located next to a public park and across the street from an elementary school informs how the masses are organized.

4 massing models by Jonathan Ackerman 

The next step is to sit down with everyone in the office (all 5 of us at the time) and brainstorm. We give the same presentation to the office that we gave to the client and go through each of the massing models. Then the trace paper is rolled out, everyone gets quiet, and starts feverishly sketching.  This is the fun part. (I like to stop sketching 5 minutes into it, take a peak at everyone else's sketches, and let my thoughts be catapulted in a completely new direction.)  This is the time to not hold back. Every idea is possible. 

Sketches of what will become Scheme A 

When everyone has exhausted their supply of trace, each person explains their thoughts to the group. (It's amazing how, after seeing the same site analysis presentation, everyone's schemes have common threads. It shows you that the site really does drive the design.) Once we've thoroughly dissected each person's concepts, we settle on 2-3 schemes that the project designer will further develop to show the client. 

Sketches of what will become Scheme B

Before starting to develop these schemes, we research relevant precedents. Inspiration and direction both come from studying what others have done to solve problems similar to those you are facing in your design challenge. 

Precedent images taken from slides from our client presentation

At this point, the project designer takes everyone's sketches and began translating these sketched concepts into actual floor plans and massing models in ArchiCAD. We decided to continue to develop 2 of the schemes that came out of our in-office charrette.

After these floor plans were developed enough to talk about, we had another quick meeting with the office to get input from everyone on any minor adjustments that need to be made. 

Scheme A draft renderings

Scheme B draft renderings

Maintaining this idea that the client needs to be brought along beside us every step of the process, before we even show floor plans and renderings, we show some 3D diagrams explaining the reasoning that is informing our design decisions.

Scheme A diagrams

Scheme B diagrams

At this point, all of the layouts are in ArchiCAD. However, we choose to sketch over print-outs of the layouts and show these sketches to the client instead of showing them hard-lined floor plans. Hard-lined floor plans, this early in the design process, give the impression that everything is figured out and that it's too developed to make changes. It's important, at this stage, for the client to feel that their input is welcome and that the design is a malleable thing, not a fixed thing. We also show "sketchier" renderings instead of realistic-looking renderings. 

Scheme A sketchy floor plans and renderings

Scheme B sketchy floor plans and renderings

At the end of our presentation of these 2 schemes to the client, the client picks 1 scheme to run with. (They picked Scheme 1. They like -- and so do we -- how the living is on the upper floor to take advantage of the views.) Once 1 scheme is chosen, we have finished the Schematic Design phase and move into the Design Development phase where the floor plans are tightened up, the look of the building is massaged, and materiality that supports the concept is explored. The Schematic Design phase, when all of the above steps are taken, serves to lay the framework for all of the decisions made in the Design Development phase. This is critical in the development of a thoughtful, relevant design.

Post by Krystal Návar. Contributors to this post include Christian Návar, Derek Leavitt and Michael Scott .

When Modative started in the Spring of 2006, we formulated a firm philosophy that included making modern affordable (and not just because the economy was about to tank). Our intention was to create a business operating structure that didn’t have to rely on generating income solely off of huge, elaborate commissions. Early on, we strived to create a firm that embraced projects of varying type and size, in order to satisfy our mission to make good design accessible to as many people as possible. So, if you call and say that you love good, modern design, but have a very limited budget, we will still consider the job. 

A Small(er) Job

Recently, we received a call that aligned perfectly with our firm philosophy. Not only did our clients have a very limited budget, but they also had a tight and strictly defined schedule. “We have a baby on the way... in 7 months to be exact. We need bedrooms now!”

Project Schedule

The project site consisted of an existing 1300-square-foot open loft space within a large multi-unit property. Our task was to take the hip, open loft space, and make it a bit more practical. 

Floor Plan Diagrams

The Challenge: Split the open loft space, adding two bedroom areas, but maintain the “lofty” quality of the space. 

The Result: A Volume, A Wall, & The Doors

A Volume

Rendering of new volume (nursery)

A volume was designed to shelter the new baby. Within the volume is the nursery. Aside from the bathrooms, the volume is the only fully enclosed, fully sound isolated, traditional bedroom space in the unit. It is the perfect space for a sleeping baby (not to mention a good room to contain the terrible 2’s!)

At the clients' request, an interior window was provided, allowing them to peek into the volume without disturbing their sleeping baby. Photo by Krystal Návar

Photograph of new volume (nursery) from the entry. Photo by Krystal Návar

A Wall

Rendering of the new wall from the living room

A wall was created to define the space between the living room and the bedroom/office area. Within the wall is much needed storage. A new closet is accessed from the bedroom side of the wall, while a new pantry is accessed from the kitchen side. 

View of the new closet from the bedroom side of the wall. Photo by Krystal Návar

The Doors

View of the new wall with the doors open. Photo by Krystal Návar

Within the new wall are a series of sliding, bypassing, pocketing barn doors. When closed, the 10’-0” tall doors provide privacy for the bedroom/office area. When opened, the large openings create definition, yet openness, within the lofty space. 

View of the new wall with the doors closed. Photo by Krystal Návar

Post by Christian Návar. Contributors to this post include Krystal Návar, Derek Leavitt and Michael Scott .

One of the most difficult client types to gauge when they first contact our architecture firm is single family residential clients. We often find ourselves asking them the same questions from memory in order to determine our architecture fee and if their project is a good fit for our office.

After repeating this exercise all too often, we decided that there was an easier way. So we wrote up a list of 10 questions for potential residential clients to answer. This was not an attempt to remove the personal touch of discussing a clients potential project over the phone or in a face-to-face meeting, but a way to be thorough in collecting all the basic information that helps us write better proposals that cater to the client's needs.

Would you like a pool house with that?

The idea was to email the questions over as a follow up to that first phone call. We decided to keep it simple. Make it multiple choice when we could and encourage short answers. Our previous attempts to create questionnaires like this were often bloated, causing our clients to feel overwhelmed and hesitant to complete them.

We created the document in Pages (Apple's version of Word), but then converted it to the more universal Microsoft Word format. As it says at the top of the document, the client can choose how they want to fill it out and return it to us.

Here's our 10 question Residential Project Checklist in its full format. A link to download this as a Word file is provided at the end of the post.

-----------------------

Residential Project Checklist

10 quick questions to help us better understand your needs

1. Your Name:  Jane Doe

2. Phone Number(s): XXX.XXX.XXX

3. Email Address: janedoe@gmail.com

4. Spouse/Partner’s Name (if applicable):  John Doe

5. Project Address:
101 Terrace Ave
Los Angeles, CA 90000

6. My project falls under which categories (place an X in front of all that apply and briefly
describe):

__ Ground-up Residential
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Residential Remodel
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Residential Addition
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

__ Pool/Pool House
 Size: XXXX square feet
 Quick Description: Add quantity and type of rooms

7. What is your estimated budget for the construction project?
 __ less than $25,000
  __$25,000 - $75,000
 __ $75,000 - $150,000
 __$150,000 - $250,000
  __ $250,000 - $500,000
 __ $500,000 - $1,000,000
  __ over $2,000,000

8. If you have a schedule in mind, please explain below:
 I’d like to start construction on this project in blank months.

9. If you are doing a remodel or addition, do you have any existing plans of the house? (please
mark all that apply):
 __ I don’t have any plans.
 __ I have physical copies of the plans (like old blueprints).
 __ I have digital copies of the plans (like .dwg or .pdf files).
 __ I drew up the plans myself

10. Anything else you care to share about your project?
    Things you must have? Ideas on green design?

----------------------------------------

Here's a link to download the Residential Client Checklist

If you have any suggestions or key questions you think the list is missing, please feel free to add them in the comments.

Contributors to this post include Christian Návar, Michael Scott and Krystal Návar.

To us here at Modative, modern architecture is really more about a way of thinking than a style. It's about doing things better, even if it means abandoning old traditional rules. We carry this same critical thinking into the occasional graphic design assignment. An example of this recently occurred with our business cards.

Architect's Business Cards

Four years after our initial order, a few of us were running low on business cards. The natural architect instinct is to redesign the entire card; however, since we're still happy with our logo and look, we decided on only a few minor modifications. Subtracting instead of adding - much like we would do in a building design - eliminating the unnecessary.

No changes to the back of our business card. We like the bold simplicity and abundance of orange that screams "pull this business card out of the jar for the random prize drawing".

The front of our old business cards.

The first subtraction was an easy call: nixing the fax number. Honestly, we don't want faxes. We've contemplated eliminating our fax machine altogether. Anything that can be faxed can be scanned and emailed.

We also considered removing our physical address. The physical address on our business cards has actually been the cause of confusion over the years because it listed our mailing address, not our office location. When we originally designed the cards, we did this intentionally, because we knew we'd move our office a few times in those early years. And we did.

Unfortunately, more than one person has shown up at our mailbox for a meeting. Since we don't want two addresses on the card (too much clutter), we narrowed it down to three options:

1. Keep the mailing address
2. No address, but have "Los Angeles" to give people a sense of our location
3. Go with no address or city and rely on people going to our website to find our two addresses.

In the end we decided on Option 3: no address. People have much better access to the web than they did even four years ago when we first printed business cards and our website clearly provides both our office location and mailing address.

The new ultra simple business card sans fax and address.

Integrating Graphic Design and Architecture

We enjoy graphic design, especially when it's integrated into the architecture, like the graphics work we did as part of the Fashion Square Car Wash remodel.

New sign graphics designed by Modative.

The old sign

Simplifying the signs at the welcome canopy.

The old cluttered welcome canopy.

For the Fashion Square Car Wash, we designed all of the signs and graphics, including business cards, coupons and staff shirts.

We've found that providing our clients with graphic design as part of our beyond architecture services provides for a strong consistency between the graphics and architecture, making for a successful project.

Contributors to this post include Christian Návar, Michael Scott and Krystal Návar.

This post is part of the How to Start an Architecture Firm series.

In February 2006, the three of us went to work on forming our own architecture firm. The following is tip number four of seven in our start-up strategy.

Tip 04: Learn From The Bad

photo credit

As every aspiring architect leaves school, they are faced with an important decision, "Where should I work?" This is a tough decision. Go work for a big corporate firm and risk getting stuck on one project for several years or go for a small design-oriented firm and miss out on some of the business savvy of a larger firm? 

Although this is an obvious over-simplification of architecture firm types, many young professionals fret over this decision.

When I graduated from USC, Michael (fellow Modative partner) and I went to work for a medium-sized (8-15 people) sized firm in Santa Monica, CA called David Jay Flood Architect. My experience at this firm was invaluable. I was given a high level of responsibility managing large projects at a young age. I did a lot of learning on the job.

After three years at that firm, I moved on, working for two more firms before founding Modative with Michael and Christian in 2006. In my time working for other people I learned plenty of good architecture industry practices, but I also learned a lot of what not to do. I call this "learning from the bad."

So while my experience involved working for small- and medium-sized firms, I've come to realize that the type of firm(s) you work for is less relevant than what you gain from the experience. Learning from the bad is a big part of this. Learning what to do and what not to do are inextricably tied. If you never give yourself the opportunity to learn what not to do by watching other people work, you're more likely to make those mistakes when you're running your own firm

Whether you don't like the way your boss manages projects or you made a big mistake on a set of plans, you will no doubt encounter  plenty of negative situations working for others. These bad experiences are invaluable when you decide to start your own firm.  File them away for when you're the boss and have to decide how to run your firm.

So, when the time comes to start your firm, will you make the same mistakes or will you learn from the bad?

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY (Do It Yourself) posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12

Want to stay up to date as we post the 7 Tips to Starting an Architecture Firm?  Subscribe to this blog by adding your email to the subscribe form on the right. 

This post is part of the How to Start an Architecture Firm series.

In February 2006, the three of us went to work on forming our own architecture firm. The following is tip number three of seven in our start-up strategy.

Tip 03: Get Advice

photo credit

After nearly four years in business, I can say with great certainty that we wouldn't have survived more than a year without getting great advice from some key people. 

Asking for advice is easy. People love to give advice and share their success stories.

Our advice came from the following four groups:

1. Family

Aside from getting your family on board with the idea of you going out on your own, you should also get their advice. There's a good chance that at least one person in your family has started their own business.

2. Friends

While we received great business advice from many of our friends, there are two in particular that stand out:

Sam Sam is an entrepreneur. The three of us went to USC with Sam. And while we were drawing and building models over in architecture school, Sam was in business school learning to be an entrepreneur. Actually, Sam had always been an entrepreneur. It's in his blood. There's a rumor that as a child, he outsourced his chores to other kids in the neighborhood, maintaining a cut for himself. When his Mom found out, she was too proud to punish him.

Sam will likely kill me for profiling him on our blog.

By the time we formed Modative, Sam was on his third business start-up. He advised us to be cheap (see Tip 01)  and to do much of the start-up work ourselves (see Tip 02), such as forming our own corporation. Sam also got us started on internet advertising years before the bulk of the architecture industry caught on.

The fact that Sam is not an architect was actually an asset. He taught us to question norms within the industry. Sam continues to push us today. 

Jon Jon is another good friend from USC. Jon is a lawyer. He lives in Northern California. While in Tip 02: DIY, I recommended to avoid hiring a lawyer, as our business grew, we found ourselves needing legal advice on contracts and other minor items. Instead of hiring an attorney, we've asked Jon for advice. In return for his help, he always has a place to stay when he frequently visits Los Angeles. And when the time comes for Jon to build his own house, he'll cash in all those favors. If you'd like Jon to be your lawyer, he can be found here - Tingley Piontkowski LLP Jon will probably also be less than pleased that I've profiled him on our blog. Now we'll need a new lawyer friend to defend us in a lawsuit from our first lawyer friend.

3. Network

Guessing and gut instinct are not good business strategies. Finding an expert or someone who's been there before will dramatically increase your rate of success. Beyond your family and close friends, there's a network of people that can help you with just about anything.

Need advice on web design? Chances are you know, or your friends know, someone that is a master web designer.

4. Competitors

Overall, I would say that the architecture industry is pretty amicable. Advice flows freely. We used this to our advantage early on, meeting with established architects that would later become our competitors. The idea was not to steal from them, but to learn from them.

Since then, we've met with numerous younger professionals trying to start their own firms. We share with them (and now you) like other firms shared with us, knowing full well that they might become our competitors in the future. A full circle of idea sharing.

Stay tuned over the next several weeks as we fill in the last four tips of our 7 Tips for Starting an Architecture Firm.

	7 Tips for Starting an Architecture Firm
	00 Bootstrapping Not a tip, but a critical theme in our start-up adventure. posted 12.03.09
	01 Be Cheap posted 12.08.09
	02 DIY (Do It Yourself) posted 12.18.09
	03 Get Advice posted 12.22.09
	04 Learn from the Bad posted 01.22.10
	05 Start and Stay Small posted 03.03.10
	06 Stay Flexible posted 04.05.10
	07 Plan It Out posted 03.13.12

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