architecture blog

Do Architects Know Graphic Design?

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To us here at Modative, modern architecture is really more about a way of thinking than a style. It's about doing things better, even if it means abandoning old traditional rules. We carry this same critical thinking into the occasional graphic design assignment. An example of this recently occurred with our business cards.

Architect's Business Cards

Four years after our initial order, a few of us were running low on business cards. The natural architect instinct is to redesign the entire card; however, since we're still happy with our logo and look, we decided on only a few minor modifications. Subtracting instead of adding - much like we would do in a building design - eliminating the unnecessary.

No changes to the back of our business card. We like the bold simplicity and abundance of orange that screams "pull this business card out of the jar for the random prize drawing".

The front of our old business cards.

The first subtraction was an easy call: nixing the fax number. Honestly, we don't want faxes. We've contemplated eliminating our fax machine altogether. Anything that can be faxed can be scanned and emailed.

We also considered removing our physical address. The physical address on our business cards has actually been the cause of confusion over the years because it listed our mailing address, not our office location. When we originally designed the cards, we did this intentionally, because we knew we'd move our office a few times in those early years. And we did.

Unfortunately, more than one person has shown up at our mailbox for a meeting. Since we don't want two addresses on the card (too much clutter), we narrowed it down to three options:

1. Keep the mailing address
2. No address, but have "Los Angeles" to give people a sense of our location
3. Go with no address or city and rely on people going to our website to find our two addresses.

In the end we decided on Option 3: no address. People have much better access to the web than they did even four years ago when we first printed business cards and our website clearly provides both our office location and mailing address.

The new ultra simple business card sans fax and address.

Integrating Graphic Design and Architecture

We enjoy graphic design, especially when it's integrated into the architecture, like the graphics work we did as part of the Fashion Square Car Wash remodel.

New sign graphics designed by Modative.

The old sign

Simplifying the signs at the welcome canopy.

The old cluttered welcome canopy.

For the Fashion Square Car Wash, we designed all of the signs and graphics, including business cards, coupons and staff shirts.

We've found that providing our clients with graphic design as part of our beyond architecture services provides for a strong consistency between the graphics and architecture, making for a successful project.

Contributors to this post include Christian Návar, Michael Scott and Krystal Návar.

Modative Architecture Joins Homeless Housing Competition Team

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We're big believers in incorporating personality and creativity into our professional brand. In our Rethink Your Resume guide, we encouraged integration of personal interests and photos into professional resumes.

But a resume is just one step in a career. There are so many opportunities to use this strategy.

Once such opportunity was our recent team application to participate in the Urban Land Institute's 1,000 Homes Competition for Housing the Chronically Homeless in LA County.

This annual development competition asks young professionals with different backgrounds to form teams of four to eight members and submit a group application. From those applications, the judges  select five teams to participate in the competition.

Our team, called Team HETED (Homeless Empowerment Through Efficient Development), consists of five members with a variety of experience in development, construction, real estate finance, social work, and architecture. While we were confident in our chances of being selected based on our backgrounds (resumes were part of the application), we took no chances and got creative and personal with our statement of interest.

Instead of the typical, bland, corporate sounding group statement, we split our statement of interest into short blurbs about our individual personal interest in entering this competition. Our statements also include our role on the team, education background, and a small picture.

Here's a sampling of our statement of interest page for the competition application, reformated for this post:

The decision to enter this competition is very personal for each member of Team HETED. While our goal is to combine our skills to create an innovative solution for the homelessness issue in Los Angeles, we feel compelled to share our individual motivations for entering this competition.

Jed Tarr  Development + Project Feasibility William Warren Group Development Associate Arizona State, B.A. Economics + Real Estate, 2007

Connor Humphreys  Finance Budget Finance Co. Director of Acquisitions Emory University, B.A. Sociology, 2006

Laura Leavitt, MSW  Social Work Columbia University School of Social Work, Masters of Social Work, 2009                                                        Kenyon College, B.A. Psychology, 2005

Derek Leavitt, AIA  Architecture + Development Modative, Inc. Principal + Founder University of Southern California, B.Arch + Minor Business, 2000

Our fifth team member, Idalia Santos, was added to our team after this original application was submitted. Her knowledge of development and construction combined with her passion for homeless issues makes her a highly valuable part of our team.

Going creative and personal can be difficult. The easier approach is to play it safe and go with what's been done before. However, for Team HETED, the creative route worked as we were selected as one of the five teams to participate in the competition. Our team is now  partnered up with the City of Glendale and Path Achieve Glendale and over the next six weeks we will develop a proposal for a permanent supportive housing project in Glendale.

What are your thoughts on professional applications?

The Architecture Report - Fall 2009

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What's in season this fall...

The Kayo Connection

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Design

Although Modative is at its core an architecture firm, we have always been interested in expanding beyond this traditional role into both development and construction. Hence, the whole "Design, Develop, Build" tag line (see below) and philosophy. As of several months ago, I'm happy to announce that through collaboration, our push into these two other fields is complete.

Develop

As previously announced, we have had an ongoing collaborative relationship with Pacific Beacon Properties, LLC, a development company, working on two small lot subdivision projects in Los Angeles. We not only provide architectural services for Pacific Beacon, but assist with development analysis and decisions.

Build

For the "build", we have teamed up with Libiano Construction Inc., headed by Mark Libiano. We have known and worked with Mark for many years and the results have been great. Libiano Co. is also involved the the two small lot subdivision projects, offering his construction expertise throughout the design and construction process. Having a close collaboration with Mark has proved so successful, that we have decided to offer this collaboration between architect and contractor to other potential clients as a true design/build team.

The Kayo Connection

With this design + build collaboration comes the opportunity to collectively market our services as well. This is where Kayo comes in. Kayo is a long time (11 year) friend and colleague of the three founders here at Modative. She also happens to be Mark Libiano's wife. So, who better to go out there and spread the good word of both entities.

Just as we here at Modative have let you know a bit about ourselves in the profile section of our website, we thought we would give you a sneak peak into the life of Kayo N. Libiano...

Early Years

Canadian born, Kayo moved to Southern California at the age of 3 and began her training in classical ballet, continuing as an avid dancer for over 17 years. She attended dance academies in the OC, LA and even studied ballet in Japan for a year, so it was not surprising that she greatly appreciated the arts and cultures of different countries from an early age. Though, what did come as a surprise, was when she wrote in an essay in Junior High English class that she wanted to be an architect, NOT a dancer when she grew up. Her thought process was that the body deteriorates with age, but the creative mind lives on... What sealed the deal of her conviction was when she fielded comments like; “There aren’t many famous female architects in the world” or “How will you succeed in such a male dominant profession?” Kayo’s stubborn and tenacious personality took hold and she set out to prove everyone wrong.

Fight On!

The instinct to create personalized spaces always interested Kayo and she was constantly rearranging furniture, designing accessories and painting pictures on the walls in her family home. Her first sewing machine was gifted to her at the age of 10 and though dance was her #1 passion, making her own clothes and throw pillows came in as a close second of her favorite things to do. By the time she graduated from High School, she had completed 3 years of technical drafting courses as the only girl in the classes and her hopes of attending architecture school were cemented in place. USC served as a training ground where she honed her skills and where she met many of her future colleagues whom have greatly influenced her career thus far.

Experiences in the Field

Post graduation, Kayo went to work for David Jay Flood Architect (DJFA) with her friends, Derek Leavitt and Michael Scott whom both graduated a year before her from USC’s Architecture school.As a team player, she worked on several architecture and interior projects.From DJFA, Kayo took a job as Project Manager at Jacquez Marquez Architects (JMA), where she got a taste for designing high-end homes and day-spas in Beverly Hills and Greater Los Angeles.

Going Corporate

Knowing the importance of the great American Corporation on the economy in the United States, Kayo worked for Merle Norman Cosmetics as a franchise designer, where she built-out stores and oversaw installations for studio owners across the nation from Las Vegas, Chicago and New York.

One of the Guys

As girly as Kayo might appear on the outside, she has no problem sporting a hardhat and a construction belt on-site, or dealing with city officials.Whatever it takes to get the job done, she is up to the task, even if it means roughing it with the boys.Her path crossed with Christian Návar, another old friend from USC at Studio 9one2 Architecture when she moved to the South Bay. As a designer and project manager, Kayo kept the office organized and had the opportunity to collaborate on beautiful contemporary homes, commercial buildings and most importantly, developed contacts with a slew of subcontractors which are vital connections in the building industry.“It's all about who you know and how well you can keep up good public relations!”

To Have and to Hold

The little secret to Kayo’s success in architecture comes from her husband Mark, whom she dated since her senior year at USC. Being a General Contractor by trade, Mark has steered and coached Kayo through the nuances of the architecture/construction world and while letting her make her own mistakes, has above all, taught her what it takes to survive in the admittedly “male dominant” building industry. Today, Kayo works hand in hand with Mark (whom she married in 2007) to build his growing construction company and also acts as the link between Modative and Libiano Construction, Inc. as a Design + Build team. She heads-up the two companies’ marketing and is an enthusiastic supporter of both thriving businesses.

Monday Morning Meetings

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It sounds simple enough, but proper communication is one of the keys to our success here at Modative. Although much of our daily internal communications are informal: a quick e-mail, a check of the office calendar, or conversation while walking to get coffee; there is a weekly ritual that ties it all together: The Monday Morning Meeting.

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Monday mornings at 9:30 a.m. everyone in the office meets to review all projects and internal office issues. Meetings are guided by a multi-page list showing all tasks, appointments and milestones for each project along with who is responsible for each item. These are not design meetings, but rather organizational open forums - an exchange of information and ideas related to office and project management. These Monday meetings really set the pace for the week around here.

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For us, designing how we do business is as important as what we design in our business.

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Well ...have to go now, the meeting starts in a few minutes.